Aditya Birla Capital #MovementAgainstHunger
ABC started an initiative called #MovementAgainstHunger, a CSR campaign against poverty and hunger.
They wanted to spread awareness and encourage donations from people for the campaign. For every donor who donated for the same, they received a personalized message from the Olympic athlete Bajrang Punia.
Every time a person donated, they got a personalized congratulatory message from the athlete and a thank you message for donating to the cause.