Marketing Campaigns
May 11, 2023
Anek - Ayushmann Khuranna
Overview
Never in Bollywood has an actor reached out to their fans personally and spoken to them but for the upcoming movie Anek, we changed the game!
In a masterstroke innovative campaign, we surprised fans and viewers with a never-done-before personalized video from Ayushmann Khurrana. We entered the Bollywood game by creating hyper-personalized videos starring Ayushmann Khurrana who is playing an undercover agent for his latest release, Anek.
With this AI-backed innovation, we partnered with BookMyShow & T-Series for the promotion of the movie, and the videos were sent to 30,000 fans across the country on their WhatsApp, not only addressing them but also mentioning the last watched movie in the theatres!
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