Ed-Tech
Marketing Campaigns

Classplus - Saurav Ganguly

Author

Overview

Classplus partnered with Rephrase.ai for an innovative AI-led campaign with Indian National Cricket Team’s ex-Captain and current BCCI President Saurav Ganguly for a nationwide initiative.

We created a digital avatar of Saurav Ganguly, who is the brand ambassador of Classplus, to send out 5000 personalised messages to educators from all over India as part of the initial leg of the campaign.

Classplus and Sourav Ganguly are offering an equal opportunity to every educator and content creator across the world to associate with Dada and have a brand ambassador they can call their own by feeding in their details on this page. The educators fill their details on this page and Rephrase.ai creates personalised videos for each of the entries. Classplus is looking at generating 2Lac videos over a period of 1 year.

Media and PR

Dada tweeted about this activity and also shared this link on his IG bio!

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