Future Generali | Personalized Employee Engagement with AI Avatar of CEO Anup Rau

🚨 The Challenge

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Future Generali was recognized in the “Top 100 Best Places to Work” and wanted to celebrate the success of making the workplace one of the best!

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🟢 The Solution

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For the same, we created an AI avatar of the CEO, Mr. Anup Rau to send out personalized congratulatory messages to all the employees, addressing them and the great work they were doing in their department!

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The personalized videos were distributed to attendees during HomeFirst's annual event via their email IDs. To their surprise, some recipients were unaware that these videos were AI-generated and believed it was Anup himself directly addressing them. In fact, they were so convinced that they reached out to Anup personally to express gratitude for the heartfelt wishes they received.

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🎯 The Results

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The success of this initiative can be attributed to the authenticity and emotional impact of the personalized videos. By addressing each employee individually and acknowledging their specific contributions and achievements within their departments, Future Generali showcased its commitment to recognizing and appreciating the efforts of its workforce.

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The recipients of the personalized videos felt a strong sense of validation and pride in their work, knowing that their contributions were noticed and valued by the company's leadership. This personalized approach not only fostered a positive and engaged work culture but also reinforced Future Generali's position as an employer of choice.

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Moreover, the fact that some employees mistook the AI-generated videos for a personal message from Mr. Anup Rau highlights the effectiveness of the AI avatar technology in creating a realistic and engaging experience. It demonstrates the power of personalized communication in establishing a deeper connection between leaders and employees.