Meesho | Personalized messages for the #BharatKeRang campaign from AI avatar of Vidit Aatrey
🚨 The Challenge
The challenge faced by Meesho was to create a personalized campaign that would capture the unique trends and characteristics of over 100 Indian cities. They wanted to celebrate the diversity and vibrancy of these cities as part of their #BharatKeRang Campaign.
However, manually creating personalized videos for each city would be time-consuming and resource-intensive.
🟢 The Solution
To address this challenge, Meesho partnered with Rephrase.ai and utilized Generative AI technology. The solution involved creating a digital avatar of Vidit, the CEO and Founder of Meesho, who served as the face of the campaign. This AI avatar enabled the team to generate 100 unique personalized videos for each of the 100 cities.
Using Generative AI technology, the campaign leveraged data and trends specific to each city to create personalized videos that highlighted the distinct characteristics, local traditions, and cultural nuances. The digital avatar of Vidit brought a personalized touch to each video, enhancing the connection with the audience in each city.
🎯 The Results
The campaign initiated by Meesho, powered by Generative AI technology, achieved remarkable results. By creating 100 unique personalized videos for 100 cities, Meesho successfully celebrated the diversity and individuality of each location. The personalized videos resonated with the audience in each city, creating a sense of recognition and appreciation for their unique traits.
The use of Generative AI technology not only enabled the efficient creation of personalized videos but also ensured consistency in delivering a high-quality and engaging experience across all 100 cities. The campaign successfully captured the attention and interest of Meesho's target audience, strengthening the brand's connection with its customers.
Furthermore, the #BharatKeRang Campaign received significant social media traction and engagement. The personalized videos generated excitement and buzz, leading to increased brand visibility and recognition. Meesho's innovative approach to celebrating the diversity of Indian cities garnered positive feedback and appreciation from both customers and industry experts.
By leveraging Generative AI technology and utilizing a digital avatar of Vidit, Meesho effectively executed a personalized campaign that showcased the unique attributes of over 100 Indian cities. This campaign not only highlighted Meesho's commitment to its customers but also reinforced the brand's position as a leader in celebrating the diverse culture and traditions of India.
