FMCG
Marketing Campaigns

Mountain Dew - Mahesh Babu

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Overview

Alok Kirana.mp4

To gear up for the summers in the south and drive sales, PepsiCo’s Mountain Dew created an innovative way to drive communication.

By strengthening distributor and dealer relationships in Andhra Pradesh & Telangana, Mountain Dew roped in Mahesh Babu to send out personalized videos that created customized and personalized advertisements for the stores and asked the customers of the dealers to come and visit the nearest store.

In an initiative to create a strong partnership with retailers across AP & Telangana, Mountain Dew partnered with Rephrase.ai to create more than 25,000 personalized videos.

These videos have been sent via WhatsApp to all the store owners and distributors.

For the first time, personalized messages have been sent in a regional language only for the targeted audiences.

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