Marketing Campaigns
January 19, 2023

Mondelez International - Cadbury


On Diwali, created a digital avatar of India's biggest celebrity - Shahrukh Khan - for Mondelez International.

We executed the campaign in two parts:

  • 500 ads were created and targeted to specific PIN codes on Facebook and YouTube. Each video referred to local stores in that area
  • We built a microsite where shopkeepers across the country could enter their store’s names and receive a personalized video of Shahrukh Khan endorsing their store. These shopkeepers were encouraged to use the videos to promote their stores across social media

  • Mondelez built a close relationship with thousands of local stores across the country
  • The campaign delivered 22% higher VTRs and 18% higher CTRs
  • 105k users logged on to to create their version of the ad
  • A total of 130k versions of the ad were created, which were circulated through WhatsApp and across social media
  • The campaign earned PR worth over USD 1.5 million
  • Cadbury Celebrations delivered a bumper Diwali with a 29% growth over LY (highest ever Diwali delivered on the brand)
  • The Confederation of All India Traders (CAIT), which represents millions of traders across India, reported a whopping 74% increase in Diwali sales - clocking the highest sales in a decade

Final thoughts

This case study is widely regarded as not only the best campaign for Diwali but also a stellar example of how media, creativity, and tech come together to create meaningful connections with brands. It has opened up enormous possibilities for Al-based innovations that other brands are trying to leverage only now.

Humanise your communications with

Get in touch to learn more about how you can create better engagement for your customers