Stakeholder Communications
May 11, 2023

Symphony - Shikhar Dhawan

Campaign Overview

For the first time in the consumer durables industry, Symphony Coolers partnered with for an innovative AI-led campaign with the country’s sought-after cricketers Harbhajan Singh and Shikhar Dhawan for a nationwide initiative.

We created hyper-personalized video films for over 2,300 retailers across India. This is the first time in the consumer durables industry that a brand has leveraged artificial intelligence and initiated geo-targeting for each retailer. The heartwarming videos will witness India’s popular cricketers appreciating dealers for their constant support and efforts for providing great customer service.

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