Electronics
Stakeholder Communications

Symphony - Shikhar Dhawan

Author

Campaign Overview

For the first time in the consumer durables industry, Symphony Coolers partnered with Rephrase.ai for an innovative AI-led campaign with the country’s sought-after cricketers Harbhajan Singh and Shikhar Dhawan for a nationwide initiative.

We created hyper-personalized video films for over 2,300 retailers across India. This is the first time in the consumer durables industry that a brand has leveraged artificial intelligence and initiated geo-targeting for each retailer. The heartwarming videos will witness India’s popular cricketers appreciating dealers for their constant support and efforts for providing great customer service.

The Impact

More than 2300 videos were created and sent to retailers pan India. The heartwarming videos witnessed India's popular cricketers appreciating dealers for their constant support and efforts for providing great customer service.

This helped Symphony create a sense of affinity and belonging with the retailers and establish a stronger long-term partnership with their stakeholders.

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