On the joyous occasion of Titan Mia celebrating it's 10yr anniversary, we created a digital avatar of Titan CEO Ajoy Chawla.
With the past two years being a difficult time for all people and businesses across the country, Titan wanted to do something special for Mia's 10yr anniversary. And coincidentally, it also happened to fall on Diwali.
Titan decided to pay recognition to all its stakeholders, internal and external, by sending them a personalized Diwali wish from their CEO, Ajoy Chawla.
This meant that employees across all Mia outlets in India, including store managers, sales representatives, retail outlet personnel, internal sales team, etc. were to receive this personalized video message on Diwali!
For this campaign, Rephrase.ai created and delivered 400+ videos, each mapped to the individual receiver ID.