WHJR - Hrithik Roshan
Context to the Campaign
Imagine 1,00,000 users signing up for a class but only 20,000 of them attending them! Users didn't show up for the trial class in turn impacting post-trial class enrollment rates.
With only 20% of users joining the trial post-booking, WHJR wanted to increase their consideration and conversions significantly and solve the weak intent of users at the top funnel.
The Objective
- Instill a sharp and lasting eagerness toward a trial class that parents and children consider our trial class a non-missable event
- Build conviction and trust in WhiteHat Jr as their preferred educational platform for their child’s need
The Solution
To solve gaps in the customer journey funnel from the top to the bottom, the idea was to create strategic interventions at various touch-points in individual user journeys.
As a solution, WHJR integrated Rephrase.ai’s synthetic media technology to leverage their celebrity's influence and impact and delivered hyper-personalized messages to parents and children, addressing each of them and as well as personalizing the course they signed up for.
