Electronics
Marketing Campaigns

Xiaomi - Saurav Ganguly

Author
Gillian Tromp

Overview

On the occasion of Ugadi, Bihu, and Vishu being celebrated pan-India, Xiaomi wanted to send out personalized wishes to retailers across the country, based on the festival they were celebrating.

Dada sent out personalized appreciation message and thanked the retailers for being associated with Xiaomi and wished them and their families a happy festive day.

Written by
Gillian Tromp
Head of digital marketing

Now, the paradigm has shifted. The question is not why you should include a content marketing strategy, but how you should do it has become the primary concern. Due to  competitive modern startup business environment, more and more companies are paying attention to content marketing to thrive.