Why we aren't Deepfakes


Deepfake, an example of synthetic media, is technology that creates, convincingly (well, it keeps learning), fictional videos or photos of people from scratch.

It's moot to mention that the person whose video or photo is made using deepfake technology did not willingly participate in it.


How are deepfakes made?

Short answer: Machine Learning.

Long answer: The creator of a deepfake video or image would integrate an educated neural network with CGI to superimpose a copy of the chosen person onto a different person, who's also been studied by the neural network.


How are Rephrase.ai videos made?

While deepfakes essentially means creating synthetic videos with deep neural networks, the colloquial use of the term is for transferring movements and expressions of one person to another; an equivalent in the real-world would be voice mimicking for speech.

At Rephrase.ai, we create real videos from scratch. What traditionally used to take a team of director, camera people, actors, sound engineers, costume designers days to create your perfect video, we create the same beautiful video in real-time with the help of Rephrase engine which is completely driven by software! A team of tech-savvy and responsible humans are teaching the software to become better everyday while learning how to do the same on their own.

The basis for our platform is facial re-enactment, where we predict the lip movements, facial expressions, head movements, eye blinks, and everything that goes into making the AI-driven presenter's face look photorealistic.

To conclude, while both technologies are very powerful, deepfakes have gained a bad reputation because of its use for iniquitous purposes (politics, pornography etc.)


Our Safeguards

With great power comes great responsibility, and since we are driven by both technology and ethics, we have solid safeguards in place.


Privacy control


Our platform ensures that you control who can generate videos with your face, it can only be just you, your company and in some cases, like our onboarded public presenters, the faces are accessible to everyone with their consent.

Our platform allows our B2B clients to onboard their own presenters, which means that those videos are not accessible to anyone else except that client itself, unless they opt-in to do so.


Authorized businesses only


Only authorized businesses get access to our platform and that means no individual consumer has access without going through an approval process.

Video from scratch


We do not use an existing video of a person to transfer that person's face onto another person.

Here's more about the ethics that underlay our platform and business.

Still got any questions or concerns? We'd love to hear from you.

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