Ethics Policy

At Rephrase, we understand the responsibility that comes with using artificial intelligence to create video content with digital avatars for real or fictional persons.

We have set up a high bar for ourselves to ensure our work around video creation meets the best moral and authenticity standards. We are committed to building stringent ethical guidelines as an integral part of our company policy and technology.

All Consensual,
ALWAYS.

First and foremost we make sure to have all LEGAL CONSENT in place of the person whose avatar is to be created before we start our Al training.

This legal consent is taken in the form of their written word as well as video and audio footage.

“Collab helps us to organize our work professionally and effectively”
Robert Mayar  -  Founder of Airbnb

Authorised access only.

We do not offer our software to the public.We only share access to our platform with our trusted clients and business partners and we further allow our partners access to only those avatars with whom their agreement is in place.

This process ensures that

NO THIRD PARTY CAN MISUSE OUR PLATFORM

“Collab helps us to organize our work professionally and effectively”
Robert Mayar  -  Founder of Airbnb

Principles and Work Ethics

Innovation for good
We strictly forbid the use of our tech for offensive content.
Responsible access
We only collaborate with customers and partners that align with our ethical code of conduct.
Transparency and Education
We educate our clients & viewers about the appropriate use of synthetic media.