Personalized Celebrity Videos for every customer is a marketer's dream come true

by Anmol Baid in April 19th, 2021

It's no secret that the world of advertising is changing rapidly. With the technology that we at Rephrase.ai have built, you can now take it to the next level with personalized messaging!

In the course of the lockdown, celebrities tried (and succeeded) harder than ever before. Instead of only being behind screens/paper, they came to life using a lot of interactive avenues. Whether it is Instagram live, or cult.fit classes or AMAs on Twitter! And all this only brought them closer to their fans than ever before.

People want to feel a genuine connection with the person on the other side of an interaction. It feels good to be heard and recognized as an individual rather than a mere sales prospect or a number.

Celebrities are no longer just limited to the people who pay attention publicly. With social media and personal digital ad models, celebrities can now be interacted with daily. With social media apps today, brands can show up and stay in the limelight with timed personalized messaging. As the transition from offline to digital brings unique advantages and challenges, one of these is personalized recommendations. 

The next big leap for any company's marketing efforts will be to reach each customer uniquely. This will be done by investing in personalized messages and making distribution more effective.

It's a win-win for everyone in the chain:

  • For Brands - Drive unprecedented organic growth of their brands using celeb endorsements that go beyond a simple ad and speak directly to the consumer.
  • For fans - The rare chance of celebrities reaching out to their fans directly and personally like never before!
  • For the celebs - A new opportunity for celebs to maintain a one-on-one connection with their fandom without having to manually record all these videos, which has never been possible before.

With personalization and one-on-one marketing becoming more important in an era of D2C, the game-changer for brand advertising will be marketing to individual audiences outside traditional channels.

Reach out to ashray@rephrase.ai to get started.

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