The Merriam-Webster dictionary defines “assured” as
| characterized by certainty or security.
As synthetic media becomes more commonplace and is used in public-facing creations, it becomes increasingly important that we, as technology innovators, take responsibility for how our products are used.

With the same responsibility, we at want the reliance on assurance in-built into our product.

For us, assurance stands on two pillars:
• The certainty that - no individual is synthesized without their permission.
• The certainty that - all videos are generated with the consent of the person in the video, and the organization they represent.
• The security that - the content created is monitored for misuse and abuse.
• The security that - the powers of this technology are used appropriately and by responsible organizations only.

What a video with the ‘Assured by’ logo represents

Assured by Rephrase logo

• was specifically employed by the brand/talent management company/artist to create the video.
• A special video shoot was done with the artist to create their digital avatar.
• This was a commercial project, and the artist was adequately compensated for the same;’s technology is only being used for efficiency.
• The artist approved of the AI-generated video before the campaign went live.