Creating AI that Empowers People: Our Ethical Vision
We built Rephrase.ai to scale people's time – making video creation more accessible and efficient for everyone. As technology innovators, we understand the responsibility of using artificial intelligence to create video content with digital avatars of real humans.
We have set high ethical standards for ourselves, ensuring that our work around video creation meets the best moral and authenticity standards.
Consent is important
- We secure the legal consent of the person whose digital avatar is to be created before we start our Al training.
- This legal consent is taken in writing, video, and audio.
Authorised access only.
Rephrase Studio uses only stock avatars which we have permissions for public use.
Our Personalization platform, however, is not accessible for public use.
- We only share access to our Personalization platform with trusted clients and business partners.
- We allow our partners access to only those avatars with whom their agreement is in place.
- Our stringent processes and strict policies ensure that no third party misuses our platform.
Principles and Work Ethics
Innovation for good
We strictly forbid the use of our tech for offensive content.
Responsible access
For Personalization, we only collaborate with partners who align with our ethical code of conduct.
Transparency and Education
We educate all our stakeholders about the appropriate use of synthetic media.
