🚨 The Challenge
The way of promoting a new Bollywood movie has been the same for decades now. Meets with the press, appearing on reality TV shows, making other public appearances, and sharing about the movie's upcoming release on social media channels -- these are just a few tried and tested methods of doing so. But what could be done differently?
🟢 The Solution
Never in Bollywood has an actor reached out to their fans personally and spoken to them but for the upcoming movie Anek, we changed the game!
In a masterstroke innovative campaign, we surprised fans and viewers with a never-done-before personalized video from Ayushmann Khurrana. We entered the Bollywood game by creating hyper-personalized videos starring Ayushmann Khurrana who is playing an undercover agent for his latest release, Anek.
🎯 The Results
With this AI-backed innovation, we partnered with BookMyShow & T-Series for the promotion of the movie, and the videos were sent to 30,000 fans across the country on their WhatsApp, not only addressing them but also mentioning the last watched movie in the theatres!
By breaking away from traditional promotion methods, the campaign ventured into uncharted territory, leaving a lasting impact on viewers and fans. And by bridging the gap between the actor and their audience, the campaign fostered a stronger emotional connection and enhanced fan loyalty.
This pioneering initiative not only elevated the promotion of Anek but also set a new standard for future Bollywood movie promotions, paving the way for more personalized and engaging experiences for fans and audiences.