🚨 The Challenge
The challenge faced by Classplus was to create a unique and impactful campaign that would resonate with educators across India and provide them with a personalized experience.
They wanted to leverage the popularity and influence of Saurav Ganguly, the ex-Captain of the Indian National Cricket Team and current BCCI President, to connect with educators and content creators and offer them an exclusive opportunity.
🟢 The Solution
To address this challenge, Classplus partnered with Rephrase.ai to develop an innovative AI-led campaign. The solution involved creating an AI avatar of Saurav Ganguly, who serves as the brand ambassador for Classplus. This AI avatar enabled the team to send out 5000 personalized messages to educators from various parts of India, ensuring a personalized touch in their interactions.
Additionally, Classplus and Saurav Ganguly extended the opportunity to educators and content creators worldwide. By submitting their details on a dedicated page, these individuals had the chance to associate themselves with Saurav Ganguly and have a brand ambassador of their own. Rephrase.ai's technology played a crucial role in generating personalized videos for each entry, providing a unique experience for educators who participated in the campaign.
🎯 The Results
The campaign initiated by Classplus and Saurav Ganguly witnessed significant success and engagement from educators across India. The personalized messages sent to 5000 educators created a strong impact, fostering a sense of connection and value.
These personalized interactions helped Classplus strengthen its relationship with educators and establish a distinct position in the education industry.
Furthermore, the campaign's extended offering of having a brand ambassador for educators worldwide garnered attention and participation. The goal of generating 2 lakh personalized videos over a span of one year demonstrated the campaign's potential for long-term success and widespread reach.
By leveraging Rephrase.ai's technology and collaborating with a prominent figure like Saurav Ganguly, Classplus successfully created an innovative campaign that not only personalized the engagement with educators but also offered them a unique opportunity to associate themselves with a renowned brand ambassador.