Stakeholder Communications
November 13, 2023

Titan Mia | Celebrating A Decade with Personalized Gratitude Messages from Β CEO Ajoy Chawla

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🚨 The Challenge

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To personally thank stakeholders for all their contributions to the brand

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On the joyous occasion of Titan Mia celebrating it's 10yr anniversary, Titan Mia wanted to thank all their stakeholders for working together with them for over a decade and creating one of the most renowned jewellery brands in India. we created a digital avatar of Titan CEO Ajoy Chawla.

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🟒 The Solution

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With the pandemic being a difficult time for all people and businesses across the country, Titan wanted to do something special for Mia's 10yr anniversary. And coincidentally, it also happened to fall on Diwali.

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Titan decided to pay recognition to all its stakeholders, internal and external, by sending them a personalized Diwali wish from their CEO, Ajoy Chawla.

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This meant that employees across all Mia outlets in India, including store managers, sales representatives, retail outlet personnel, internal sales team, etc. were to receive this personalized video message on Diwali!

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🎯 The Results

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Titan Mia, thanks to the power of personalized AI videos, was able to thank all crucial stakeholders with an added personal touch. By harnessing the power of personalized AI videos, Titan Mia showcased their dedication to building enduring relationships and ensuring that every stakeholder felt recognized and valued. This continues to highlight the significance of personalized communication in expressing gratitude, reinforcing brand loyalty, and fostering a sense of belonging among stakeholders.

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