🚨 The Challenge
The challenge faced by TVS, the official sponsor of Chennai Super Kings, was to effectively engage and communicate with the garages that stock and supply TVS Tyres.
They wanted to leverage the popularity and influence of Ravindra Jadeja, a prominent cricketer from the Chennai Super Kings team, to personalize the messages and strengthen the connection with the garages.
Additionally, they aimed to overcome the language barrier and deliver messages in the local languages spoken by the garages.
🟢 The Solution
To address this challenge, TVS partnered with Rephrase.ai and utilized their innovative AI technology. The solution involved creating a digital avatar of Ravindra Jadeja, which served as the face and voice for personalized messages.
The AI avatar of Jadeja allowed for seamless customization of messages and enabled TVS to deliver targeted and impactful content to the garages.
To ensure effective communication with the garages, Rephrase.ai's technology enabled the creation of 40,000 personalized videos for this activation. One of the key features of the solution was the multilingual capability, with videos being created in Hindi, English, and Tamil.
This ensured that the messages resonated with the garages and were delivered in their preferred languages, enhancing the impact and engagement of the campaign.
🎯 The Results
The personalized campaign executed by TVS using Rephrase.ai's AI technology yielded significant results. By leveraging Ravindra Jadeja's avatar, TVS effectively captured the attention and interest of the garages that stock and supply TVS Tyres.
The personalized videos created a sense of familiarity and connection, strengthening the relationship between TVS and the garages.
The multilingual feature played a crucial role in the success of the campaign. By delivering messages in Hindi, English, and Tamil, TVS catered to the diverse linguistic preferences of the garages. This approach not only ensured that the messages were easily understood but also demonstrated TVS's commitment to engaging with the garages in their local languages.
The campaign garnered positive feedback from the garages, who appreciated the personalized approach and the use of multilingual videos. The engagement and response rate of the campaign were significantly higher compared to traditional mass communications. TVS's collaboration with Rephrase.ai allowed them to deliver tailored messages that resonated with the garages, leading to increased brand loyalty and business growth.
Overall, the use of Rephrase.ai's technology, along with Ravindra Jadeja's avatar and the multilingual feature, enabled TVS to execute a highly effective and personalized campaign. The combination of personalized content and language customization allowed TVS to strengthen its relationship with the garages, reinforce its brand image, and drive business success.