WhiteHat Jr. - Hrithik Roshan | Boosting Enrolment Rates in Ed-tech
📊 Context to the Campaign
Imagine 1,00,000 users signing up for a class but only 20,000 of them attending them! Users didn't show up for the trial class in turn impacting post-trial class enrollment rates.
With only 20% of users joining the trial post-booking, WHJR wanted to increase their consideration and conversions significantly and solve the weak intent of users at the top funnel.
📌 The Objective
- Instill a sharp and lasting eagerness toward a trial class that parents and children consider our trial class a non-missable event
- Build conviction and trust in WhiteHat Jr as their preferred educational platform for their child’s need
🟢 The Solution
To solve gaps in the customer journey funnel from the top to the bottom, the idea was to create strategic interventions at various touch-points in individual user journeys.
As a solution, WHJR integrated Rephrase.ai’s synthetic media technology to leverage their celebrity's influence and impact and delivered hyper-personalized messages to parents and children, addressing each of them and as well as personalizing the course they signed up for.
