Stakeholder Communications
November 13, 2023

HomeFirst | Personalized Campaign Commemorating 5000 cr Landmark with AI Avatar of CEO Manoj Vishwanathan

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🚨 The Challenge

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As HomeFirst reached their 5000cr. landmark, they wanted to mark this occasion in a unique and personalized way.

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🟒 The Solution

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To truly appreciate everyone who made it possible for HomeFirst to reach the 5000cr. landmark, we created a personalized campaign for HomeFirst thanking all their partners and stakeholders for being a part of the journey.

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We first created an AI avatar for HomeFirst's CEO Mr. Manoj Vishwanathan.

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The personalized videos, featuring the AI avatar of Mr. Manoj Vishwanathan, were sent to over 700 partners, conveying sincere thanks for their invaluable support and efforts in HomeFirst's journey towards achieving the significant milestone. This personalized approach created a sense of exclusivity and appreciation, strengthening the bonds between HomeFirst and its partners.

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🎯 The Results

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HomeFirst's personalized campaign to commemorate their 5000cr. landmark proved to be a resounding success, effectively appreciating and recognizing the contributions of their partners and stakeholders.

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The personalized videos served as a powerful reminder of the shared success and the vital role played by each partner in HomeFirst's growth story. The campaign effectively showcased HomeFirst's values of gratitude, transparency, and personalized engagement, positioning them as a trusted and appreciative partner within the home loan industry.

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Furthermore, the campaign's success also bolstered HomeFirst's brand reputation and recognition in the market. Through this unique and personalized approach, HomeFirst demonstrated their commitment to celebrating milestones and recognizing the collective effort behind their accomplishments.

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