It’s no secret that video content is both catchy and shareable. Social media giants like TikTok, Instagram use quick, fast-paced videos to catch our attention; it takes content creators and influencers merely a 10-sec video to talk about something in-depth or sell us products.
So in this new (but not so new either) world of speed and efficiency, traditional content pillars like blogs can be difficult to stick with. While there’s inherently nothing wrong or dated with writing impactful and informative blog content, it can be difficult to get eyeballs on the entirety of its content in times when viewers value quick consumption over several minutes of reading.
In this guide, you’ll learn when you should convert your blog to video and how to do it well. Let’s get started.
When Should you Convert your Blog to Video?
Yes, videos are most effective in numerous circumstances yet they might not always be the best course of action for your blog. So how do you figure out the right circumstances to convert your blog to video? And how do you decide the best course of action to integrate videos into your blog strategy? Here are some things you can, and must, consider:
The type of your blog
While a blog to video converter can take in any blog as input, you should still see if the output is going to do justice to your content. Usually, how-to guides, step-by-step guides, listicles, are the best kind of blogs to convert into videos. Since they are well-structured and broken down into categories or sections, the AI video generated does a better job at covering key information.
Similarly, opinion pieces or deep dive blogs with lots of photos and videos (that are needed to support the arguments in the blog) might not always give the best video output. So use your discretion to decide which type works best for you.
Pro tip: For opinion pieces or deep dive blogs – which you think might not give the best video output – edit the content so it’s arranged in a way that’s best fit for a blog to video converter. Create sections, bullet lists, etc to achieve this.
The medium of your blog distribution
How do you usually distribute your blogs? Some common mediums might include Instagram, TikTok, LinkedIn, Twitter, or newsletters. Now depending on which mediums work best for your brand, you will need to assess how videos can fit into your marketing strategy.
If your main medium is newsletters or Twitter, distributing video content might not be your best bet. On the other hand, video content will undoubtedly perform way better on Instagram, Twitter, and LinkedIn.
This, however, doesn’t mean that you cannot alter your distribution strategy to make space for video content. It’s a good idea to experiment with new avenues of distribution to utilize video content. More often than not, new experiments like these can help optimize your distribution and bring forth key insights that you previously did not have access to.
The medium of video hosting
Social media is a giant. But it’s not the only way to market your blogs. Video hosting is an excellent way to use your blog-converted video in multipurpose ways.
One easy way of going about this is YouTube. While YouTube is a social media platform as well, it is also an online video sharing platform that can sort of be used as a video library. Another way of going about this is to create a webpage that has all videos generated using blogs. You can use this as an alternative resource center to your blogs.
The goal behind converting blog to video
Is your blog webpage not receiving a lot of traffic? Do social media posts about your blogs not get enough engagement? Are your blogs performing fairly well but you want to take things to the next level?
You shouldn’t jump into posting videos just because everyone else is. To truly make your content stand out, you must have a goal behind your intentions.
Carefully consider your goals behind converting a blog post to video and see if a video-first strategy can help you achieve those goals.
For instance, while you can definitely gain more traffic than before using videos, if your blogs have been performing very poorly, you might want to first consider improving the quality of your blog content before moving onto videos. This includes:
- Grammar and punctuation check
- Tonality and visual branding check
- Relevance of content check
- Quality of arguments/recommendations check
- Length of the blog post check
The resources needed to convert a blog post to video
Traditionally, an end-to-end video production process involved numerous steps, both time and budget heavy. Long hours, multiple retakes, complicated logistics, expensive equipment, and a crew with prior video production experience are just a few things to consider. While the end video product will be up to your expectations, the time, resources, and budget invested in it might not always be worth it.
This is where a generative AI-powered blog to video converter can become your best friend. Such tools can help you get video summaries of your blog without worrying about a full-fledged video production undertaking. This is also a great way to post bite-sized gists that cover the most important information without losing the attention of the viewer.
And if you’re looking for something more immersive, Rephrase Studio can help you create long-form videos for your blog posts as well. This means you don’t need cameras, recording equipment, actors, or any video production experience even when you need to create longer videos.
How to Convert a Blog Post to Video – Steps and Best Practices
Step 1: Review the word count of your blog post
Making sure that there’s no fluff in your blog post is key. If the blog has too many wandering thoughts or opinions, the AI video generated won’t be as impactful. Wherever necessary, cut down the words to make it crisp.
Step 2: Use simple vocabulary
Videos generated using AI can sometimes have mispronounced words – since the technology is still developing. So it’s good to use simple vocabulary for a clearer video that hits the point without being incorrect or incoherent.
Step 3: Lead with a conversational tone
You wouldn’t want your video to be robotic and dull, right? It’s good to be conversational in your blogs so the same tonality can carry forward into your videos as well.
Step 4: Decide the format of your video
If you’re looking to promote the blog using video summaries, all you’ll need to do is copy and paste the URL of your blog in Rephrase.ai’s blog to video converter.
If you’re looking for a video that covers all aspects of your blog, you’ll need to break down your blog into sections that’ll be added as a script to the video you’d create using Rephrase Studio.
Pro tip: For each video frame, limit the script to 5-6 sentences from your blog to keep it conversational and fluid.
Step 5: Consider your video’s hosting/distribution
A seamless viewing experience depends heavily on your video’s aspect ratio. The wrong video dimensions can make the video blurry, cropped, too small, or too large. So pick the right aspect ratio depending on what the medium of your distribution is.
Here are some quick facts that can make your decision process faster.
- Widescreen aspect ratio of 16:9 will work best for YouTube, Vimeo, presentations, and most landing pages
- Mobile portrait aspect ratio of 9:16 will work best for Instagram Stories & Reels, YouTube Shorts, TikTok
- Square aspect ratio of 1:1 will work best for Instagram and Facebook posts
Step 6: Select an apt background template
Visuals in your video can heavily influence how attractive they look. This in turn helps catch viewers’ attention and make sure that your videos stand out from the crowd. Depending on your topic’s mood, you can pick if you’d like a simple solid one or a stunning gradient or a dynamic motion background.
For a stronger brand connect, you can also upload custom templates designed in your brand colors but stock templates just help cut down the time.
Pro tip: It might be appealing to use a variety of backgrounds in one single video, however, using the same template across all video frames can offer consistency.
Step 7: Add pauses to the script
AI videos often run the risk of not looking human-like. However, advanced generative AI tools like Rephrase Studio enable you to add pauses after sentences so it doesn’t sound like someone’s reading a continuous never-ending paragraph. These pauses usually range from 0.25s-1s but can be tweaked to suit your custom requirements as well.
Step 8: Choose the right presenter for your video
You can always choose to not have any presenter – i.e. AI avatar – in your video, of course. But that can make the video seem drab. One of the biggest reasons why TikTok and Instagram Reels go viral is because of human presence in the videos. This much needed face-to-face look builds a strong connection with the audience.
Depending on the context of your video or your personal preferences, you can choose an AI avatar that can present the content of your video. Owing to the variety of languages, accents, and ethnicities available, the possibilities are endless. This not only allows you to have a human presence in the video but helps you easily make your content diverse and more inclusive.
Step 9: Maybe add some music
While this step is optional, adding music can help create an enjoyable viewing experience. Plus, it gets rid of awkward gaps in the script as well. We’d recommend keeping the volume low so it can play in the background without interrupting the speech in the video. Blasting music while the script is being narrated does no good.
Converting a Blog to Video Really is This Easy Now
We hope this guide helps you understand how seamless and hurdle-free it is to convert a blog to video and also encourages you to to venture into video creation, regardless of your prior experience.
It’s quick, minimal effort, and fun too!
So why not give this a shot? Create blog video summaries or a full-length blog video now.