Rephrase.ai (“the Company”), a generative AI startup that aims to humanize communication through synthetic media has won the Industry Award for ‘Enabling Technology Company of the Year’ at MMA India's SMARTIES 2022 - 11th Edition hosted at ITC Grand Maratha in Mumbai last week.
This category recognizes innovative technology that has disrupted the modern marketing industry.
MMA India's SMARTIES 2022
The awarding organization MMA India, part of MMA Global, is the world's leading global non-profit marketing trade body and the SMARTIES honoured the most innovative and effective modern marketing campaigns of the year. The jury panel comprised industry veterans such as Amit Jain, Managing Director, L’Oréal India, Deepa Krishnan, Director Marketing, Tata Starbucks Pvt Ltd., and Om Jha, Associate Director - Media, Pepsico, among others.
Additionally, all SMARTIES Winners will be listed and ranked in the MMA Business Impact Index, that uses a proprietary methodology developed in collaboration with WARC to recognize the best-of-the-best in the Advertising and Marketing industry.
It is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
This year, to align with the evolving role of technology in marketing, SMARTIES 2022 was reshaped to recognize innovation across businesses.
Rephrase.ai winning the award for ‘Enabling Technology Company of the Year’ comes as no surprise as the Company has worked with more than 50 global enterprises, including Castrol, Mondelez, and Xiaomi, to deliver high-quality video creation capabilities.
Powered by Rephrase
In the last year, Rephrase.ai has developed numerous digital avatars of Chief Experience Officers (CXOs) including Mr. Gautam Singhania, Mr. Ajoy Chawla, and Mr. Nimesh Shah, celebrities including Shah Rukh Khan, Ranveer Singh, Hritik Roshan, sportsmen including Virat Kohli, Saurav Ganguly, KL Rahul, and influencers, all characterized by advanced facial mapping, lip synchronization, voice, and expression capabilities.
Rephrase.ai also powered the tech behind the ‘Shah Rukh Khan My Ad’ campaign by Cadbury and Wavemaker India, which won the award for ‘Experimental / Innovation Technology’ on the same day. This campaign also brought home India’s first Cannes Titanium and became the biggest advertising campaign of the year.
“Being awarded as the ‘Enabling Technology Company of the Year’ is a great milestone for Rephrase.ai as we strive towards humanising communications across the globe”, said Ashray Malhotra, CEO and Co-founder of Rephrase.ai.
This award is also a testament to the growing demand for technology in marketing functions. At Rephrase.ai, we are constantly upscaling our product and enabling our teams to provide the best possible experience to every company that chooses to partner with us.
Moneka Khurana, Country Head & Board Member, MMA India said, “Year after year, I am astounded by the innovative campaigns that the ecosystem collaboratively is putting keeping in mind that today’s consumer wants personalisation but with privacy, purpose but with competitive value, options with a deep connection with the brand and at the heart of everything a complete experience, not just the product.
Web 3.0 / AR & VR are being touted as a game-changer in modern marketing. It is heartening how some marketers have aced these trends through their innovative and exemplary work at SMARTIES, bringing together agencies, marketers, publishers and tech-enabler under one roof, showcasing the future of marketing excellence.”
Increased Business Engagement
Through powering award-winning marketing campaigns and launching cutting-edge synthetic media products, Rephrase.ai helps businesses grow engagement and efficiencies around communications by -
Click-through rates (CTRs)
Consumption, and content adoption, and
Reducing customer acquisition costs
As a pioneer in video generative AI technology, Rephrase.ai has ensured that technology is used safely and with consent. The “Assured by Rephrase.ai” framework is now a hallmark in the industry.
Rephrase.ai is a deep learning company that uses Artificial Intelligence (AI) to create synthetic video content. With the help of its AI technology, Rephrase.ai can clone any person to create their digital avatar.
Using its re-generative AI platform, Rephrase.ai helps businesses create synthetic videos of real humans to communicate with their customers, employees, and other stakeholders with only text required as input. The Company was founded in 2019 by Ashray Malhotra, Nisheeth Lahoti, and Shivam Mangla, who are IIT alumni and Forbes Asia 30 under 30.